2018-08-03 GRE

  题目: The following appeared in a memo from the marketing director of Bargain Brand Cereals.

  One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices, and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success selling cereal, Bargain Brand should now expand its business and begin marketing other low-priced food products as quickly as possible.

  Obviously, the marketing director is enthusiastic about Bargain Brand Cereals success in selling low-priced breakfast cereal. The marketing director states that over one year, the very low prices of the cereal took many customers away from the top-selling cereal companies and that despite the top brand cereal companies reducing their prices and planning to introduce budget brands, Bargain Brand has never had to raise its prices to continue making a profit. The marketing director then comes to the conclusion that the company should expand the business and start selling other low-priced foods as soon as possible. At first glance, the marketing director would appear to have a good idea, but upon closer inspection one can see that more research should be done before such products are launched in the marketplace.











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